Walmart isn’t just the #1 retailer in the US—it’s the world’s largest retailer. With over 4,600 stores in the US (10,500 worldwide), 240 million customers per week, and 90% of the US population living within 10 miles of a Walmart store, it’s no wonder so many people want to get their product on Walmart’s shelves—physical or virtual.

In 2022, Walmart Marketplace hit $73 billion in ecommerce net sales, adding more than 20,000 new sellers and 75 million additional SKUs (individual products).

Whether you’re selling in-store, online, or both, there are massive benefits to becoming a Walmart supplier. But because partnering with Walmart is so lucrative, there’s a lot of competition—and it can be difficult to stand out from the crowd and secure a deal.

In this guide, you’ll find:

• 4 ways to get a product into Walmart
• Walmart supplier and product requirements
• A step-by-step guide to the Supplier Application process
• A list of information you need for the Supplier Application and Product Submission forms
• Top tips for pitching a product to Walmart
• A brief introduction to EcomHalo: your do-it-all retail accelerator and fulfillment provider.

Let’s get started.

What is a Walmart Supplier?

A Walmart Supplier is anyone who provides products to Walmart, including goods for resale.

You can be a first-party supplier or a third-party supplier/seller.

First-party means you sell products to Walmart, then Walmart sells those products to customers. As a first-party supplier, you fulfill Purchase Orders (POs) from Walmart by shipping your product to a warehouse, store, or directly to the customer.

Third-party means you sell products directly to customers via the Walmart.com ecommerce marketplace platform. 

5 types of Walmart suppliers

National Product Supplier (in-store and online): First-party suppliers who sell products at brick-and-mortar Walmart stores nationwide, as well as on Walmart.com	Local Product Supplier: First-party suppliers who sell locally relevant and/or shelf-ready, locally made products at Walmart stores within their area.	Walmart.com / Ecommerce Supplier: First-party suppliers who sell products exclusively online.	Direct Import Supplier: First-party suppliers from outside the US who sell products at US Walmart stores, as well as online. (Global Suppliers sell products at international Walmart stores.)	Walmart Marketplace Seller: Third-party brands and retailers who sell products on Walmart.com.

National Product Supplier (in-store and online): First-party suppliers who sell products at brick-and-mortar Walmart stores nationwide, as well as on Walmart.com

Local Product Supplier: First-party suppliers who sell locally relevant and/or shelf-ready, locally made products at Walmart stores within their area.

Walmart.com / Ecommerce Supplier: First-party suppliers who sell products exclusively online.

Direct Import Supplier: First-party suppliers from outside the US who sell products at US Walmart stores, as well as online. (Global Suppliers sell products at international Walmart stores.)

Walmart Marketplace Seller: Third-party brands and retailers who sell products on Walmart.com.

Whether you should be a first-party or third-party supplier depends on your product type, business size and scope, sales/order volume, customer base, and so on. If you’re an established brand, a third-party seller relationship gives you the most freedom, flexibility, and control. You remain in control of your product’s pricing and marketing, and you have the option to source your own 3PL (third-party logistics) provider to handle warehousing, order fulfillment, and shipping.

Walmart.com vs. Walmart Marketplace

Walmart.com is Walmart’s ecommerce platform. Whether you’re a first-party supplier or a third-party seller, your products are listed for sale on Walmart.com.

Walmart Marketplace is an online portal/community hub for third-party sellers. It’s where third-party sellers can set up and manage their accounts to sell products on Walmart.com. Despite the name, you don’t buy things on Walmart Marketplace. Walmart often uses Walmart.com/Walmart Marketplace interchangeably to refer to their ecommerce platform and services. Just keep in mind that your products are selling on Walmart.com, not a separate marketplace.

Researching Walmart’s Requirements

The first step to getting a product into Walmart is making sure you meet their basic standards and requirements. You don’t want to waste your time filling out application forms only to learn your business or product is inherently not the right fit.

Because Walmart is so huge, they have very strict requirements for their suppliers—more so than many other big-box retailers. For example, you must have Commercial Liability insurance with a minimum limit of $1,000,000 per occurrence.

In addition, suppliers must adhere to the 30% Rule. To drive competitive pricing, Walmart does not allow suppliers (large or small) to rely on Walmart for more than 30% of their sales. That means 70% or more of your sales/revenue must come from channels other than Walmart—i.e., you must have a proven sales record and a solid customer base before you become a Walmart supplier. If you want to sell via Walmart Marketplace, you must have a history of ecommerce success.

Later, we’ll go into what Walmart is looking for in a product.

For now, let’s focus on the basic requirements to become a Walmart supplier.

Walmart supplier requirements

General requirements

Federal Taxpayer Identification Number (TIN)	Walmart requires this number on US-based Supplier Application documents.
Dun & Bradstreet Registration (D-U-N-S)	D-U-N-S Number: a unique 9-digit identifier for your business. You can register with D&B and request a D-U-N-S Number free of charge.
GS1 Company Prefix Number (GTIN/UPC)	Walmart requires a GS1 Company Prefix Number on Supplier Application documents. GS1 is the global authority for product identification keys such as barcodes. GS1 Company Prefix: a 6-9 digit number assigned to a company. A GS1 Company Prefix is a paid membership that allows you to get multiple barcodes at a time. The cost of a GS1 membership depends on how many barcodes you need. GTIN (Global Trade Item Number): a globally unique number that is used to identify your specific product or service. UPC (Universal Product Code): a scannable barcode that contains data such as the GTIN.
Factory Capability & Capacity Audit (FCCA)	An FCCA is required before Walmart places a purchase order for your product. FCCAs are conducted by third-party audit companies at the supplier’s cost.
EDI (Electronic Data Interchange)	Your business must be EDI capable. If you’re selling only on Walmart.com, you only need WebEDI (a cloud-based EDI subscription service).

Federal Taxpayer Identification Number (TIN)

Walmart requires this number on US-based Supplier Application documents.

Dun & Bradstreet Registration (D-U-N-S)

D-U-N-S Number: a unique 9-digit identifier for your business. You can register with D&B and request a D-U-N-S Number free of charge.

GS1 Company Prefix Number (GTIN/UPC)

Walmart requires a GS1 Company Prefix Number on Supplier Application documents. GS1 is the global authority for product identification keys such as barcodes. GS1 Company Prefix: a 6-9 digit number assigned to a company. A GS1 Company Prefix is a paid membership that allows you to get multiple barcodes at a time. The cost of a GS1 membership depends on how many barcodes you need. GTIN (Global Trade Item Number): a globally unique number that is used to identify your specific product or service. UPC (Universal Product Code): a scannable barcode that contains data such as the GTIN.

Factory Capability & Capacity Audit (FCCA)

An FCCA is required before Walmart places a purchase order for your product. FCCAs are conducted by third-party audit companies at the supplier’s cost.

EDI (Electronic Data Interchange)

Your business must be EDI capable. If you’re selling only on Walmart.com, you only need WebEDI (a cloud-based EDI subscription service).

Insurance Requirements

Commercial General Liability (including Personal and Advertising Injury, Products/Completed Operations, Medical Payments, Bodily Injury, Property Damage)	Minimum limits of US $1,000,000 per occurrence/$2,000,000 aggregate.
Product Liability	Minimum limits are based on Walmart’s Liability Insurance Matrix, which assigns products a Category (I, II, or III) based on their potential for liability issues. For Category I, the limits are $1,000,000 per occurrence/$2,000,000 aggregate.
Workers Compensation/Employer’s Liability	For any supplier whose employees will be entering Walmart’s premises.
Automobile Liability	For any supplier whose employees or agents will be driving on or making deliveries to Walmart’s premises.
Umbrella/Excess Liability	Acceptable if needed in order to meet Walmart’s defined insurance requirements.

Commercial General Liability (including Personal and Advertising Injury, Products/Completed Operations, Medical Payments, Bodily Injury, Property Damage)

Minimum limits of US $1,000,000 per occurrence/$2,000,000 aggregate.

Product Liability

Minimum limits are based on Walmart’s Liability Insurance Matrix, which assigns products a Category (I, II, or III) based on their potential for liability issues. For Category I, the limits are $1,000,000 per occurrence/$2,000,000 aggregate.

Workers Compensation/Employer’s Liability

For any supplier whose employees will be entering Walmart’s premises.

Automobile Liability

For any supplier whose employees or agents will be driving on or making deliveries to Walmart’s premises.

Umbrella/Excess Liability

Your business must be EDI capable. Acceptable if needed in order to meet Walmart’s defined insurance requirements.

Product Requirements

Audits, certifications, and testing

Depending on your product, you may be required to obtain a combination of the following audits: Food Safety General Merchandise Product Safety Health & Wellness Product Safety Responsible Sourcing Supply Chain Security

Prohibited Products

In general, Walmart prohibits sellers from listing any product that is not allowed to be sold in all US states (though there are category-specific exceptions). Walmart Marketplace (Walmart.com) has heavier restrictions than Walmart stores. Walmart Marketplace Prohibited Products include, but are not limited to: Offensive products (explicit, obscene, derogatory, etc.) Restricted or illegal products (adult-oriented, gambling, firearms/weapons, tobacco products, drug paraphernalia, etc.)

Audits, certifications, and testing

Depending on your product, you may be required to obtain a combination of the following audits: Food Safety General Merchandise Product Safety Health & Wellness Product Safety Responsible Sourcing Supply Chain Security

Prohibited Products

In general, Walmart prohibits sellers from listing any product that is not allowed to be sold in all US states (though there are category-specific exceptions). Walmart Marketplace (Walmart.com) has heavier restrictions than Walmart stores. Walmart Marketplace Prohibited Products include, but are not limited to: Offensive products (explicit, obscene, derogatory, etc.) Restricted or illegal products (adult-oriented, gambling, firearms/weapons, tobacco products, drug paraphernalia, etc.)

Packaging Requirements

Packaging and supply chain standards

Walmart has strict, extensive specifications for a product’s packaging, including packaging and labeling of cases, pallets, and so on. They also have specifications for how cases/pallets of product are loaded and transported. For a full rundown by product type, see Walmart’s Supply Chain Packaging Guide.

Packaging and supply chain standards

Walmart has strict, extensive specifications for a product’s packaging, including packaging and labeling of cases, pallets, and so on. They also have specifications for how cases/pallets of product are loaded and transported. For a full rundown by product type, see Walmart’s Supply Chain Packaging Guide.

To learn more, see “Supplier Requirements” at Walmart.com.

To become a third-party seller on Walmart Marketplace, you need:

• Business Tax ID(s) or Business License Number (SSN not accepted)
• Supporting documents that verify your business name and address
• History of marketplace or ecommerce success
• Products that have GTIN/UPC GS1 Company Prefix Numbers
• A product catalog that complies with Walmart’s Prohibited Products Policy
• Fulfillment through Walmart Fulfillment Services or a third-party fulfillment provider with returns capability

To learn more, visit Walmart Marketplace.

4 ways to get a product into Walmart

1. Submit your application online

Whether you want to sell in-store, online, or both, filling out an online application is the main way to submit your product(s) for consideration.

You can submit your application via Walmart’s online portal Retail Link, or via the official Walmart/Sam’s Club RangeMe page. (RangeMe is a third-party product discovery platform.) It’s the same process either way. Walmart buyers review product submissions on both platforms.

3 steps to submit a Supplier Application:

1. Create an account on Retail Link or RangeMe and fill out the Supplier Application forms with information about your company or business.
2. Verify your business by submitting the required documentation, such as your Federal Taxpayer ID Number, D-U-N-S Number, bank information, product information and images, etc.
3. Wait for approval. Due to the high volume of submissions, you can expect to wait at least 4 weeks to get a response from a Walmart buyer—and responses are not guaranteed. If your application is accepted, Walmart sends you a Supplier Agreement to review and sign. That kicks off the onboarding process.

The process is slightly different for third-party sellers:

1. Create a Walmart Marketplace account. Verify your business by submitting the required documentation and filling out your Seller Profile.
2. Submit your bank information so Walmart knows where to send your payments.
3. Fill out your shipping methods and costs, using either Walmart Fulfillment Services or a trusted third-party fulfillment and drop ship provider.

Even as a third-party seller, you must wait for Walmart to review and approve your application. Again, this process can take weeks. Once you get approved, you’ll review and sign the Retailer Agreement. Then, you’re ready to onboard and start selling.

2. Pitch your product at Walmart’s Annual Open Call

Each year, Walmart holds an Open Call as part of their commitment to supporting US American jobs and products. Open Call is a huge, in-person event where American entrepreneurs can pitch their product to Walmart and/or Sam’s Club buyers. Products must be innovative, shelf-ready, and made, grown, or assembled in the US to be considered.

How Open Call works: When registration opens, you must register online via RangeMe. Selected applicants will be invited to attend and pitch their products. The product pitch meetings are 30-minute face-to-face meetings with buyers. In addition to pitch meetings, Open Call hosts a series of panels and presentations designed to inform and empower business owners.

Walmart’s 10th Annual Open Call will take place October 24-25, 2023. Registration opens in July and closes in August. Learn more via Walmart’s Jobs in US Manufacturing Portal (JUMP).

3. Hire a sales rep or retail brokerage service

Retail brokers act as middlemen between SMBs (Small and Midsize Businesses) and retailers. They introduce you to buyers, help you pitch and negotiate a contract, and generally facilitate your relationship with that retailer.

Brokerage services tend to specialize in one or two retailers, or local store locations. They focus more on brick-and-mortar stores than ecommerce. They’re an option if you’re focusing on a specific store location—and if you make sure to verify the broker’s connections and claims.

4. Partner with a retail accelerator

Hey, that’s us! Here’s what we do:

• Directly introduce you to a Walmart buyer
• Fast-track the pitching and onboarding process, cutting weeks down to days
• Manage your inventory, order fulfillment, and drop shipping in compliance with Walmart’s strict standards

We’ll go into how we help later on. First, let’s dive into the Supplier Application process.

Navigating the Walmart Application Process

Above, we provided an overview of the Supplier Application process: Create an account, submit your application forms and required documentation, and wait for approval. Simple enough—but filling out the Supplier Application and Product Submission forms is a process in itself.

Here’s all the information required to fill out the Walmart Supplier Application (aka Supplier Questionnaire) and Product Submission forms. (For US-based suppliers. Non-US based suppliers must provide additional information re: locations, facilities, international tax forms, etc.)

Walmart Supplier Application form

Company Information

Company name Company address D-U-N-S Number Company website (optional) Company description (optional) Factory directory (optional)
What is your relationship with your company?	Direct Employee Employee of Parent Company/Sister Division/Subsidiary Third Party
What is your current position within your company?	(Select from list.)
What type of legal entity is your company?	Corporation LLC/Partnership Sole Proprietor
Annual Gross Revenue	Less than $10m $10m – $50m $50m – $100m Greater than $100m
Contacts	Add important contacts from your company.

Tax information

Tax ID (Federal Taxpayer ID Number) W-9 tax form

Insurance Information

Insurance

Provide required Certificates of Insurance. Walmart has strict insurance requirements.

Insurance

Provide required Certificates of Insurance. Walmart has strict insurance requirements.

Banking information

Banking information

Bank name Routing number Account holder name Bank account number

Banking information

Bank name Routing number Account holder name Bank account number

EDI connections

Where will your products be sold?	Walmart Sam’s Club Walmart.com SamsClub.com EDI is needed if you select anything other than Walmart.com. If you only select Walmart.com, you only need WebEDI.
EDI integration for Walmart stores, Sam’s Club, and SamsClub.com	Here, you select and set up your EDI connections.

Where will your products be sold?

EDI is needed if you select anything other than Walmart.com. If you only select Walmart.com, you only need WebEDI. Walmart Sam’s Club Walmart.com SamsClub.com

EDI integration for Walmart stores, Sam’s Club, and SamsClub.com

Here, you select and set up your EDI connections.

Diversity information

Classify the majority ownership of your company. Is 51% or more of your company diverse-owned (owned and operated by a minority category)?	Minority categories: Women Minorities/people of color People with disabilities Veterans/disabled veterans Members of the LGBTQ+ community
Diversity certifications	If identified as a diverse supplier, you’ll need to add a minimum of one certification.

Classify the majority ownership of your company. Is 51% or more of your company diverse-owned (owned and operated by a minority category)?

Minority categories: Women Minorities/people of color People with disabilities Veterans/disabled veterans Members of the LGBTQ+ community

Diversity certifications

If identified as a diverse supplier, you’ll need to add a minimum of one certification.

Facility information

Set up a Factory ID in the Factory Audit System.

Factory name Factory Address Retail market/buyer Factory business license Business information (factory type/operation type)

Set up a Factory ID in the Factory Audit System.

Factory name Factory Address Retail market/buyer Factory business license Business information (factory type/operation type)

Logistics information

Delivery and DSV (Drop Ship Vendor) information	For suppliers who are not using Walmart Fulfillment Services. Will you be delivering your product directly to Walmart stores? If yes, are you using ASN (Advanced Shipment Notice)? Do you have a US-based presence that can provide same-day support? Are you able to update your inventory feed at least once per day? Can you acknowledge receipt of orders within 4 business hours? Do you have on-site warehouse management to resolve operations and order issues during business hours? Can you ship same-day? (DSV Program requires suppliers to fulfill orders each weekday, with a 12pm or later order cutoff time.) Can you ship with the carrier and ship methods assigned by Walmart? Can you ship in plain, unbranded packages?
ASN/DEX selection	ASN (Advanced Shipment Notice) is an EDI message sent from the shipper to the receiver before the shipment leaves the shipper’s facility. DEX (Delivery Experience) is how you handle delivery of your products: the types of products you’re selling and how you plan to transport them.
Delivery Lead Time	Provide information about lead time for shipping your product (the time between when an order is placed and when it’s delivered).
Facility information	Provide address, contacts, hours, and other information for all facilities. Will you be delivering your product directly to Walmart stores? If yes, are you using ASN (Advanced Shipment Notice)? Do you have a US-based presence that can provide same-day support? Are you able to update your inventory feed at least once per day?

Delivery and DSV (Drop Ship Vendor) information

For suppliers who are not using Walmart Fulfillment Services. Will you be delivering your product directly to Walmart stores? If yes, are you using ASN (Advanced Shipment Notice)? Do you have a US-based presence that can provide same-day support? Are you able to update your inventory feed at least once per day? Can you acknowledge receipt of orders within 4 business hours? Do you have on-site warehouse management to resolve operations and order issues during business hours? Can you ship same-day? (DSV Program requires suppliers to fulfill orders each weekday, with a 12pm or later order cutoff time.) Can you ship with the carrier and ship methods assigned by Walmart? Can you ship in plain, unbranded packages?

ASN/DEX selection

ASN (Advanced Shipment Notice) is an EDI message sent from the shipper to the receiver before the shipment leaves the shipper’s facility. DEX (Delivery Experience) is how you handle delivery of your products: the types of products you’re selling and how you plan to transport them.

Delivery Lead Time

Provide information about lead time for shipping your product (the time between when an order is placed and when it’s delivered).

Facility information

Provide address, contacts, hours, and other information for all facilities. Will you be delivering your product directly to Walmart stores? If yes, are you using ASN (Advanced Shipment Notice)? Do you have a US-based presence that can provide same-day support? Are you able to update your inventory feed at least once per day?

Acknowledgments and Agreements

Compliance, safety, and responsible sourcing documents	Review and acknowledge the following documents: Standards for Supplier Responsible Sourcing Audit Policy Responsible Sourcing Disclosure Policy Code of Conduct Supplier Antitrust Product Safety OSHA Prop 65 Toolkit
Master Supplier Agreement and Business Terms Agreement	Review and accept the Master Supplier Agreement and Business Terms Agreement. These only become available once all your information has been submitted.

Compliance, safety, and responsible sourcing documents

Review and acknowledge the following documents: Standards for Supplier Responsible Sourcing Audit Policy Responsible Sourcing Disclosure Policy Code of Conduct Supplier Antitrust Product Safety OSHA Prop 65 Toolkit

Master Supplier Agreement and Business Terms Agreement

Review and accept the Master Supplier Agreement and Business Terms Agreement. These only become available once all your information has been submitted.

Walmart Product Submission form

First, you’ll answer a series of Yes or No questions: Do you supply any products made in the USA? Do you provide licensed/royalty products? Are you a broker for any of the products you want to sell? Are you a distributor for any of the products you want to sell? Are you interested in private label (optional)? Do you plan on selling products in-store? Will you be selling fresh produce? Will you be selling any food or drink products other than fresh produce?
Describe why your products are a good fit for Walmart.	Optional, but highly recommended. This is your chance to pitch your product.
Product catalog	Provide information about every product in your catalog. Product ID (GTIN, UPC, SKU, etc.) Product images (high-quality photos) Product information: product category and type, size and shape, dimensions, materials, key features, branding, packaging, pricing, etc.
Item setup	Long product description (up to 4,000 words) Short product description (up to 1,000 words) Bullet description (bullet point list of features and descriptions) Keywords and branding Featured image Additional media assets (videos, etc.) Product tax code (see Walmart’s Shipping Sales Tax Codes resource) Pricing information Shipping information (weight, value, method, regions, pricing) Variant attributes (for products with various colors, sizes, etc.)

Once you’ve completed the Supplier Application and Product Submission forms, your onboarding status is “Agreement-Ready.” That means you’re ready for a Walmart buyer to review your application and decide whether you’re a good fit.

If a buyer decides you’re a good fit, they’ll send you a Supplier Agreement via the online application platform (Retail Link or RangeMe). Upon signing the agreement, you’ll receive a supplier number. Then, you’re ready to start doing business.

Overall, this process generally takes at least 4 weeks and often longer.

Developing And/Or Refining Your Product for Walmart

What kind of product does Walmart want?

Remember: Walmart gets a lot of product submissions.

The more generic your product, the less chance you have of becoming a supplier. If you’re selling plain white plastic forks, Walmart already has Great Value-branded forks and multiple other suppliers providing the exact same product—they don’t need more. If you’re selling gorgeous rainbow-glitter forks that do your taxes for you, well, that’s another conversation.

All products must be shelf-ready and able to be manufactured, packaged, and delivered in quantities and timelines that comply with Walmart’s standards. If you’re unable to meet their strict shipping and fulfillment requirements, you’re automatically disqualified.

Walmart’s Every Day Low Price standard means your product cannot be listed for a lower price anywhere else. 

In their own words, Walmart selects suppliers based on reputation, sales, and alignment. They want suppliers with a proven record of success—not just in terms of sales and experience, but also in terms of excellent customer service and reviews, product quality and reviews, and company alignment (mission and values, responsible sourcing and sustainability practices, etc.).

Beyond that, Walmart wants products with the following characteristics:

• Unique, innovative, compelling
  • Is it notably different from similar products?
  • Is it innovative, responding to consumer trends?
  • Will customers find it exciting?
• Competitively priced, good value for price
• Fit into established Product Categories without being too generic (i.e., Walmart wants products their customer base will readily understand and buy, that aren’t already being sold by 50 other suppliers)
• Established brand and following
• History of success and customer demand in stores and/or online

Creating Your Pitch

Whether you’re pitching a product online via the Supplier Application or in-person/over the phone with a Walmart buyer, it can be hard to strike the right balance of informative, exciting, convincing, and memorable—all in 30 minutes or less.

Top tips for pitching a product to Walmart

Share performance insights

Walmart wants products with a proven track record. Go into your pitch prepared to prove your value by sharing data-driven performance insights: sales history (in stores and online), units sold, monthly order volume, growth year-over-year, GMV (gross merchandise value), etc.

Let your customers be your brand advocates. Share glowing product reviews that highlight why customers love your product and how it impacts and improves their lives.

Know your costs

Walmart wants products with competitive pricing—that have a great value for the price. They’ll want to know how much it costs to manufacture your product, wholesale price vs. MSRP (Manufacturer Suggested Retail Price), the retail price of your product vs. similar products, etc. Prove that you can turn a profit for Walmart.

Provide a USP (Unique Selling Point)

What makes your product stand out from the competition? Make sure you can describe a unique feature or quality that differentiates your product from similar products already on Walmart’s shelves—and make sure it’s a USP that will appeal to Walmart’s customer base.

Do your market research

A common misstep when pitching to a top retailer is going too broad. Yes, Walmart sells a wide variety of products—but not everything. Yes, hundreds of millions of people shop at Walmart—but their core customer base isn’t “everyone.”

You can’t tell a Walmart buyer: “Everyone will love this!” You have to be morespecific—and back it up with research.

On average, Walmart’s core customers are lower- to middle-income families who shop at Walmart for the convenience, low prices, and reliable shopping experience. According to a 2023 study by Numerator, the typical Walmart shopper is a white woman aged 55-64, who is married and living in the suburbs of the Southeast. She visits Walmart at least once per week to buy groceries and other household items, spending about $54 per trip.

But averages don’t tell the full story. As shopping moves increasingly online, Walmart’s customer demographics are changing. Over 45% of Walmart mobile users are 25-34 years old. Walmart.com visitors are 56% male—deviating from the typical in-store shopper—and 58% of visitors are aged 18-44, with the largest age group being 25-34(SimilarWeb). This indicates younger core demographics for ecommerce.

In addition, Walmart’s marketing is actively targeting younger, more diverse audiences.

So…. Do your homework! How does your target audience overlap with Walmart’s core customer base? What similar products have found success on Walmart’s shelves? Who are they targeting, and how? You must be able to prove that Walmart customers will love your product.

Make it memorable

You only have a few sentences or a few minutes to stand out—to make your product stick in a buyer’s mind. Tell a memorable story about your product, with the goal of highlighting how it helps customers. Don’t get too caught up—keep it brief and to the point, with specific details about how your product provides the solution to a problem many customers face.

Some questions to jumpstart your storytelling:

• What’s the origin story of your business?
• What prompted the idea for your product?
• How does your product help people? What problem does your product solve?
• How are people currently dealing with that problem? Why is the current solution not working?
• Why are you passionate about your product?
• How has your business or product changed your life?

Partner with EcomHalo—your do-it-all retail accelerator

We’re EcomHalo: a retail accelerator and fulfillment provider redefining what it means to be a partner.

We don’t just handle your end-to-end, purchase-to-porch, pick-pack-ship fulfillment needs.

We also leverage our partnership network of 25+ top retailers to help you expand your brand, enter new revenue channels, and reach millions of customers in stores and online.

What We Provide

Direct buyer introduction	Fast-tracked onboarding	Full-service fulfillment
No need to submit your Supplier Application online and hope for a response. We directly introduce you to a Walmart retail buyer, then handle digital content creation, EDI integration, and all other requirements so you can start selling fast.	Become a supplier in days, not weeks, by leveraging our decades of connections in the big-box retail space. Import your products and channels into our easy-to-use cloud-based platform, then watch orders flow into your digital dashboard in real-time.	We fulfill all orders across all your channels—and help you optimize your omnichannel logistics so you can cut costs, save time, and launch into the future of your brand. Go ahead and hit new heights—we’ll make sure you stick the landing.

Direct buyer introduction

No need to submit your Supplier Application online and hope for a response. We directly introduce you to a Walmart retail buyer, then handle digital content creation, EDI integration, and all other requirements so you can start selling fast.

Fast-tracked onboarding

Become a supplier in days, not weeks, by leveraging our decades of connections in the big-box retail space. Import your products and channels into our easy-to-use cloud-based platform, then watch orders flow into your digital dashboard in real-time.

Full-service fulfillment

We fulfill all orders across all your channels—and help you optimize your omnichannel logistics so you can cut costs, save time, and launch into the future of your brand. Go ahead and hit new heights—we’ll make sure you stick the landing.

Conclusion

In this guide, we covered:

• How to get a product into Walmart
• Everything you need for the Supplier Application process
• Top tips for pitching a product to Walmart
• A faster, easier way to get your product into Walmart—by partnering with a retail accelerator like EcomHalo.

Whether or not our Retail Acceleration services are the right fit for your brand, we hope you’ve found this guide helpful and informative. Wherever your journey takes you, we wish you safe travels, big windfalls, and the absolute best of luck.

Ready to grow? Request a free 15-minute consultation to receive:

• A rundown of our Retail Acceleration and Fulfillment services
• Pricing options and a free quote
• Referrals to other services if we’re not the right fit

Still have questions? Connect with an EcomHalo Guardian—we’re here to help.