by Julie Massey | Aug 11, 2023 | Blogs
A retail distribution channel is the network of retailers, wholesalers, and other intermediaries a product passes through on its way to reach consumers. A retail distribution channel starts with the manufacturer or supplier and ends at the point-of-sale: a physical...
by Julie Massey | Aug 8, 2023 | Blogs
Ecommerce and marketplace are two types of online shopping platform. An ecommerce website offers products from a single seller (the store owner), and a marketplace offers products from multiple sellers through a single platform (the marketplace website). For...
by Julie Massey | Aug 4, 2023 | Blogs
A retail partnership is a mutually beneficial alliance between two businesses with complementary (but not competing) target audiences in order to boost sales, heighten brand awareness, and attract new customers to both businesses. Example: GEICO + Helzberg Diamonds In...
by Julie Massey | Jul 31, 2023 | Blogs
Costco is the fifth largest retailer in the world, with over 550 wholesale warehouses in the US and over 124 million Costco members as of May 2023. It’s no surprise that getting a product into Costco is both a huge growth opportunity and a huge challenge—there’s a lot...
by Julie Massey | Jul 26, 2023 | Blogs
Retail and ecommerce are evolving faster than ever, as are consumer expectations. Many businesses are finding their traditional distribution models unsustainable in a post-COVID world. Industry leaders agree: Omnichannel distribution is the way forward. But it’s a...
by Julie Massey | Jul 24, 2023 | Blogs
Ever wanted to get your product on America’s #1 TV shopping network? Founded in 1986, QVC (Quality, Value, Convenience) has retail operations in the US, the UK, Germany, Japan, and Italy. Worldwide, QVC reaches over 200 million homes via 12 TV channels, plus...
